Websites and other online presences are essential, however SMS marketing provides additional advantages that the internet does not.

The use of mobile internet access is growing steadily, however not all mobile users routinely access the internet from their mobile phones. The SMS advantage relies on the ubiquitous text messaging accessibility of all mobile devices.

Text messaging allows immediate interaction and immediate gratification for consumers. By eliminating the delay, the consumer is able to act upon the advertising message at the height of its impact. This is usually achieved through short code response.

Due to the opt-in nature of SMS marketing (consumer-initiated communication), SPAM and SPAM rejection are not a concern. Unlike email and traditional post, text messages are highly likely to be read rather than discarded.

Again a factor of consumer-initiated communication, SMS marketing is more likely to result in a sale conversion.

SMS marketing strategies are not limited to the sending of contact information. Instead, SMS marketing strategies are being used in innovative, fun, and highly engaging manners.

For example, SMS competitions are a rewarding way to engage with consumers and foster goodwill. These competitions can range from simple question-answer responses to complex multi-communication games.

SMS is also able to seamlessly compliment your online marketing solutions. SMS provides real time information capture that can be integrated with CRM system. SMS marketing can also integrate with existing ecommerce platforms, allowing consumers to complete transactions quickly.