WMobile phones and related devices provide new and exciting marketing opportunities. SMS is one of the most advantageous marketing solutions currently available, offering a low cost, high value strategy for communicating with consumers.

SMS, or short messaging service, is the process of text messaging through a mobile device. This system relies upon the consumer to send a codeword to a shortcode number in order to receive an automated informative reply.

A shortcode is a small chain of numbers that functions similar to a telephone number. This shortcode forwards the text message’s information to a specific software destination. After receiving the text the consumer’s mobile number is captured by a response application, allowing a specific response to be sent in a return text message.

A codeword is a short, easy to remember word that relates to the advertisement or states a command. For example, in some situations the codeword may be the company or product name. In other situations, the codeword may be a command such as more or discount.

The codeword automatically informs the application of the consumer’s request, allowing the application to instantly reply with relevant information.

SMS advertising allows you to compile a large amount of detailed data regarding the performance of your campaigns.

Depending on the company’s unique needs, shortcodes can be charged at the low standard rate, or can accrue a premium rate. The maximum rate to be charged is currently limited, but future developments may see changes in this limitation.

The cost of a premium SMS is billed to the consumer’s mobile phone bill. It is possible for companies to recover a portion of the cost from this SMS marketing campaigns through a form of revenue share on premium rates.