SMS, or Short Messaging Service, Marketing is an innovative and highly effective marketing solution for the mobile world. In conjunction with online and traditional marketing strategies, SMS marketing is able to enhance consumer communication and generate measurable returns, which are captured with real time tracking.

Every SMS solution from eCommerce Associates is intelligently designed to suit the unique marketing needs of our individual customers. This is a brief and generalized overview of our Five Phases.

In the first phase of the consumer interaction, the consumer is exposed to a visual or audio advertisement that features a qText prompt.

Using their mobile phone the consumer is able to immediately interact with the advertising message by texting a codeword to a shortcode.

Upon receiving the codeword, the application is able to immediately understand the consumer’s request and respond with instant automated information. This information can include details about a product or company, contact information, promotional codes for special discounts, etc.

Using an automated application, the consumer’s mobile number is captured to allow the system to reply with the requested information. Depending on the needs of the advertiser, the automated system can schedule future text communications to the same number or forward the mobile number to a sales representative for a live call.

Due to the simple and automated nature of SMS marketing, all aspects of the consumer interaction can be captured and quantified in real time. This information allows for detailed analysis using any variety of vectors to create meaningful descriptions of current and past campaign performance.

By using a slightly varied codeword this system can capture and quantify the success of individual marketing mediums and locales. For example, a cost-return comparison is quickly compiled to compare the results from outdoor, tube, and bus adverts.